IWC Schaffhausen - A Sparkle to the Wrist - Portofino Midsize Collection 2014 by Peter Lindbergh (part 1)

In 2014, celebrated photographer Peter Lindbergh created an impressive series of pictures exclusively to mark the launch of the new Portofino Midsize collection, featuring well-known celebrities in the picturesque Italian harbour town of Portofino. It is the second time Lindbergh has created a shoot for IWC Schaffhausen to promote the Portofino, and he has once more managed to brilliantly convey in his work the spirit of timeless elegance that the town embodies. Remaining true to his artistic credo, Lindbergh chose to do the shoot in black and white. The leading roles were filled by esteemed Friends of the Brand Cate Blanchett, Emily Blunt, Zhou Xun, Ewan McGregor and Christoph Waltz. Supermodels Karolina Kurkova and Adriana Lima added a touch of allure to the event in some breathtaking fashion shots. The exclusive collection of photographs will travel the world as an exhibition entitled “Timeless Portofino” to mark the launch of the Portofino Midsize watches. First stops in 2014 are the IWC events scheduled for the Zurich Film Festival, the Watches&Wonders watch fair in Hong Kong, the London Film Festival, Art Basel in Miami and an exclusive occasion in Dubai.