Big Business Marketing For Small Business Budgets
Big Business Marketing For Small Business Budgets
Jeanette Maw McMurtry | McGraw-Hill | 256 Pgs | 2003-03-26 | ISBN : 0071405976 | PDF | 2.3 Mb
Jeanette Maw McMurtry | McGraw-Hill | 256 Pgs | 2003-03-26 | ISBN : 0071405976 | PDF | 2.3 Mb
"Big Business Marketing for Small Business Budgets" is based on research the author did while working for American Express, where she developed a program that measures the direct correlation between marketing and consumer purchasing. This toolkit provides small businesses and entrepreneurs the tools to truly understand their customers and develop a marketing plan to effectively and continually appeal to their emotional and physical needs, keeping them for life.