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Lynda: Online Marketing Fundamentals [repost]

Posted By: ParRus

Date: 7 May 2015 09:49:17

Lynda: Online Marketing Fundamentals

English | MP4 | 960 x 540 | AVC ~61 kbps | 15 fps
AAC | 128 Kbps | 48.0 KHz | 2 channels | 3h 31m | 504 MB

Genre: Video Tutorial / Business, Economics and Finance

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple, easy-to-understand terms, demonstrating how you build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. Then see how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course wraps up with tutorials on content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.

Topics include:
What is online marketing?
Exploring the components of digital marketing
What makes a website effective?
Working with a designer or developer
Creating engaging web copy
Choosing responsive design
Understanding online analytics
Using goal and event tracking
Exploring the conversion funnel
Defining key performance indicators (KPIs)
Understanding SEO techniques
Conducting keyword research
Creating a content strategy
Leveraging local SEO
Understanding who's on social media
Marketing with Facebook, Twitter, LinkedIn, and Pinterest
Creating compelling video marketing campaigns
Building an email marketing plan
Measuring the success of your marketing efforts
Setting up a blog
Running A/B marketing tests
Looking at affiliate marketing

Content:
Introduction
3m 14s
Welcome
56s
What is online marketing?
2m 18s
1. Digital Marketing Strategy
12m 13s
The importance of defining three strategies
1m 46s
Building a business strategy
2m 52s
Building a brand strategy
4m 51s
Building a marketing strategy
2m 44s
2. Exploring Digital Marketing
10m 18s
Definitions and terminology
4m 1s
Components of digital marketing
2m 43s
The digital marketing landscape
3m 34s
3. Starting with the Website
33m 35s
What makes a website effective?
4m 27s
Choosing a domain name
3m 27s
Selecting a designer or developer
5m 1s
Building a site yourself
3m 40s
Making your website convert
4m 38s
Creating engaging web copy
3m 32s
Choosing responsive design
2m 7s
Installing Google Tag Manager
6m 43s
4. Foundations of Analytics
25m 35s
Introduction to measuring data
3m 23s
How online analytics work
3m 8s
Using goal and event tracking
7m 40s
Looking at a conversion funnel
4m 10s
Defining your key performance indicators (KPIs)
2m 29s
A look at attribution models
4m 45s
5. Search Engine Optimization
26m 19s
How SEO works
2m 4s
Essential optimization techniques
4m 29s
Conducting keyword research
9m 24s
Crafting a content strategy
1m 33s
Leveraging local SEO
3m 32s
Choosing to hire a professional
5m 17s
6. Search and Display Marketing
30m 15s
Introduction to search and display
4m 46s
Launch text search ads
12m 21s
Launch display search ads
7m 16s
Deciding to use remarketing
2m 53s
Succeeding at search and display marketing
2m 59s
7. Social Media Marketing
21m 22s
Building a social media marketing plan
3m 44s
Who's using social media?
3m 47s
Marketing with Facebook
4m 1s
Marketing with Twitter
3m 18s
Marketing with LinkedIn
2m 22s
Marketing with Pinterest
4m 10s
8. Video Marketing
20m 41s
The impact of video marketing
2m 56s
Getting started with video marketing
5m 31s
Creating compelling content
2m 13s
Promoting videos on YouTube
6m 25s
Meaningful video marketing metrics
3m 36s
9. Email Marketing
10m 48s
Understanding email marketing
3m 24s
Creating an email marketing plan
2m 59s
Tools to launch successful campaigns
2m 15s
Measuring the success of email
2m 10s
10. Content Marketing
7m 56s
What is content marketing?
2m 4s
Creating a content planning model
2m 23s
Setting up a blog
3m 29s
11. Mobile Marketing
4m 41s
The mobile marketing landscape
2m 4s
Mobile applications
2m 37s
12. Expanding Your Digital Marketing Skills
3m 37s
Running A/B marketing tests
2m 12s
A look into affiliate marketing
1m 25s
Conclusion
1m 14s
Next steps
1m 14s

More info: homepage

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