Advertising Media Planning, 7th Edition (Repost)
Advertising Media Planning, 7th Edition - Roger Baron, Jack Sissors
2010 | ISBN: 0071703128 | PDF | 538 pages | 4 Mb
2010 | ISBN: 0071703128 | PDF | 538 pages | 4 Mb
Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives.