Social Media Marketing Masterclass 2016

Social Media Marketing - Learn How Online Digital Marketing And Social SEO Really Works

Social Media Marketing Masterclass

Do you want to understand the science and art of Social Media Marketing?

Do you get frustrated with all the confusing advice on the internet?

Maybe you have tried Social Media Marketing in the past and failed?

Master Social Media Marketing

In this course you will learn how to master Social Media Marketing.

You will learn what works and what does not work and where to spend your time and effort.

You will understand the psychology of the buyer journey and how you can map that to your social media marketing campaign.

You will also learn how to drive traffic to your website using Social Media Marketing.



Topics Covered In This Course:

Module 1 - Understanding Social Media Marketing

The Social Media Marketing Monster
Free vs Paid Traffic
What Is Marketing
What is Media
What is Social
Local vs International Social Media Marketing
Module 2 - Marketing As A Business Priority

Marketing As A Business Priority
The Marketing Company
Feast And Famine
Continuous Marketing
The 80/20 Principle
Sales And Marketing
Module 3 - Understanding The Buyer Journey

Meet Bob
The Seven Steps To Marriage
The Buyer Journey - AIDA
Attention Content
Interest Content
Desire Content
Action Content
Module 4 - Social Media Marketing And Search Engine Optimisation - SEO

The Truth About Social Signals
The Problem With New Websites
The Snowball Effect
The Great Deception
Your Website As Your Data Center
Module 5 - Social Media Marketing Platforms

Finding Bob
What Platform Should I Use?
Business Or Personal Branding?
Branding Tips
Creating Your Biography
Housekeeping
Module 6 - Posting On Social Media Platforms

The Golden Rules
Curation Vs Creation
What Types Of Content Should I Create?
Written Content
Photography Content
Infographics Content
Video Content
Podcast Content
Automation
Module 7 - Social Media Posting Ideas

Where Do I Get Posting Ideas From?
Stupid Questions
Conversations
Stories - The Power Of Narrative
Industry News
Content Capture Systems
Respecting Your Audience
Module 8 - Creating A Social Media Post

Take Them To The Movies
Headlines
Body Text
Using Images
Video Posts
Quizzes And Polls
Links
Hashtags
Module 9 - Community Based Marketing

The Best Kept Secret In Social Media Marketing
Choosing A Niche
Choosing A Platform
Gate Keepers
Community Rules
Shared Ownership
Structuring Your Community
Visiting Other Communities
Module 10 - Building A Social Media Marketing Plan

Why You Need A Plan
Your Social Media Schedule
Your Content Calendar
Realistic Time Frames
SMART Goals For Your Marketing