Lynda: Introduction to Content Marketing
Lynda: Introduction to Content Marketing
English | MP4 + PDF Guide | 960 x 540 | AVC ~1348 kbps | 29.970 fps
AAC | 160 Kbps | 48.0 KHz | 2 channels | 00:57:32 | 615.1 MB
AAC | 160 Kbps | 48.0 KHz | 2 channels | 00:57:32 | 615.1 MB
Genre: Video Tutorial / Business, Economics and Finance
What is content marketing? Photos, words, audio, and video—everything you create to tell the story of your product or company online. It's not a new concept, but the tools have changed dramatically in the last 10 years. In this presentation, C. C. Chapman walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape. You'll learn to define a strategy that's right for your company, choose the proper platform and tools, understand how to build a successful content marketing team, and gain insight from C.C.'s years of expertise.Topics include:
0. Introduction
1. Developing Your Strategy and Setting Goals
2. Choosing the Proper Platforms and Tools
3. Roles and Responsibilities for Your Team
4. Using Best Practices to Implement Your Plan
5. Conclusion
More info: homepage
General
Complete name : 135355_03_02_MM30_Managers.mp4
Format : MPEG-4
Format profile : Base Media / Version 2
Codec ID : mp42
File size : 33.0 MiB
Duration : 3mn 2s
Overall bit rate mode : Variable
Overall bit rate : 1 512 Kbps
Encoded date : UTC 2013-10-15 22:52:36
Tagged date : UTC 2013-10-15 22:52:36
Writing library : Apple QuickTime
Copyright : lynda.com
Video
ID : 2
Format : AVC
Format/Info : Advanced Video Codec
Format profile : Main@L3.1
Format settings, CABAC : Yes
Format settings, ReFrames : 3 frames
Codec ID : avc1
Codec ID/Info : Advanced Video Coding
Duration : 3mn 2s
Bit rate : 1 348 Kbps
Width : 960 pixels
Height : 540 pixels
Display aspect ratio : 16:9
Frame rate mode : Constant
Frame rate : 29.970 fps
Standard : NTSC
Color space : YUV
Chroma subsampling : 4:2:0
Bit depth : 8 bits
Scan type : Progressive
Bits/(Pixel*Frame) : 0.087
Stream size : 29.4 MiB (89%)
Language : English
Encoded date : UTC 2013-10-15 22:52:36
Tagged date : UTC 2013-10-15 22:52:36
Audio
ID : 1
Format : AAC
Format/Info : Advanced Audio Codec
Format profile : LC
Codec ID : 40
Duration : 3mn 2s
Bit rate mode : Variable
Bit rate : 160 Kbps
Maximum bit rate : 164 Kbps
Channel(s) : 2 channels
Channel positions : Front: L R
Sampling rate : 48.0 KHz
Compression mode : Lossy
Stream size : 3.49 MiB (11%)
Language : English
Encoded date : UTC 2013-10-15 22:52:36
Tagged date : UTC 2013-10-15 22:52:36
Complete name : 135355_03_02_MM30_Managers.mp4
Format : MPEG-4
Format profile : Base Media / Version 2
Codec ID : mp42
File size : 33.0 MiB
Duration : 3mn 2s
Overall bit rate mode : Variable
Overall bit rate : 1 512 Kbps
Encoded date : UTC 2013-10-15 22:52:36
Tagged date : UTC 2013-10-15 22:52:36
Writing library : Apple QuickTime
Copyright : lynda.com
Video
ID : 2
Format : AVC
Format/Info : Advanced Video Codec
Format profile : Main@L3.1
Format settings, CABAC : Yes
Format settings, ReFrames : 3 frames
Codec ID : avc1
Codec ID/Info : Advanced Video Coding
Duration : 3mn 2s
Bit rate : 1 348 Kbps
Width : 960 pixels
Height : 540 pixels
Display aspect ratio : 16:9
Frame rate mode : Constant
Frame rate : 29.970 fps
Standard : NTSC
Color space : YUV
Chroma subsampling : 4:2:0
Bit depth : 8 bits
Scan type : Progressive
Bits/(Pixel*Frame) : 0.087
Stream size : 29.4 MiB (89%)
Language : English
Encoded date : UTC 2013-10-15 22:52:36
Tagged date : UTC 2013-10-15 22:52:36
Audio
ID : 1
Format : AAC
Format/Info : Advanced Audio Codec
Format profile : LC
Codec ID : 40
Duration : 3mn 2s
Bit rate mode : Variable
Bit rate : 160 Kbps
Maximum bit rate : 164 Kbps
Channel(s) : 2 channels
Channel positions : Front: L R
Sampling rate : 48.0 KHz
Compression mode : Lossy
Stream size : 3.49 MiB (11%)
Language : English
Encoded date : UTC 2013-10-15 22:52:36
Tagged date : UTC 2013-10-15 22:52:36
Screenshots
Lynda: Introduction to Content Marketing
Lynda: Introduction to Content Marketing
Lynda: Introduction to Content Marketing
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Lynda: Introduction to Content Marketing
