![Designing for the Greater Good [Repost]](https://pixhost.icu/avaxhome/ba/55/003955ba_medium.jpeg)
Designing for the Greater Good [Repost]
![Designing for the Greater Good [Repost]](https://pixhost.icu/avaxhome/ba/55/003955ba.jpeg)
Designing for the Greater Good by Peleg Top
English | Jan. 26, 2010 | ISBN: 0061765309 | 285 Pages | EPUB | 24.5 MB
English | Jan. 26, 2010 | ISBN: 0061765309 | 285 Pages | EPUB | 24.5 MB
Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.