Encyclopedia of Survey Research Methods (2 Volume Set) (repost)
Encyclopedia of Survey Research Methods (2 Volume Set) by Paul J. Lavrakas
English | pages: 1072 | 2008 | ISBN: 1412918081 | PDF | 14,4 mb
English | pages: 1072 | 2008 | ISBN: 1412918081 | PDF | 14,4 mb
In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research.
Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.