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Scaling the Tail: Managing Profitable Growth in Emerging Markets

Posted By: Underaglassmoon
Date: 21 Jan 2016 18:23:22
Scaling the Tail: Managing Profitable Growth in Emerging Markets

Scaling the Tail: Managing Profitable Growth in Emerging Markets
Palgrave Macmillan US | Economics | August. 19 2015 | ISBN-10: 1137543531 | 100 pages | pdf | 2.09 mb

Authors: Park, Seung Ho, Ungson, Gerardo R., Cosgrove, Andrew

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Topics
Economics, general

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