The Marketing Pocketbook (Management Pocket Book Series)
Neil Russell-Jones, Tony Fletcher, "The Marketing Pocketbook (Management Pocket Book Series)"
Management Pocket Books | 1999 | ISBN: 1870471407 | 112 pages | PDF | 1 MB
Management Pocket Books | 1999 | ISBN: 1870471407 | 112 pages | PDF | 1 MB
Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.
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