The New Investor Relations: Expert Perspectives on the State of the Art
Publisher: Bloomberg Press | pages: 320 | 2003 | ISBN: 1576601358 | PDF | 12 mb
Publisher: Bloomberg Press | pages: 320 | 2003 | ISBN: 1576601358 | PDF | 12 mb
Shareholder lawsuits, accounting and financial reporting scandals, 24/7 business media, the growing ubiquity of the Internet, public calls for increased disclosure and transparency…the landscape surrounding Wall Street and publicly held corporations has changed more than at any time since the Great Depression. Investor relations professionals face the challenge of rebuilding credibility and strengthening relation-ships with the investment community and the public. In The New Investor Relations, leading professionals within the field provide much needed guidance and strategy for navigating through today’s communications maelstrom.