Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7 Edition by Terence A. Shimp
English | 2006 | ISBN: 0324321430 | 656 pages | PDF | 15,5 MB
English | 2006 | ISBN: 0324321430 | 656 pages | PDF | 15,5 MB
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.