The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (Repost)
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas Nagle, John Hogan, Joseph Zale
Publisher: Prentice Hall | 2010 | ISBN: 0136106811 | 352 pages | EPUB | 2,4 MB
Publisher: Prentice Hall | 2010 | ISBN: 0136106811 | 352 pages | EPUB | 2,4 MB
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.