The Internet Strategy Handbook by Mary J. Cronin

It takes more than a Web site to make the leap from connectivity to competitive advantage on the Internet. This book is written for managers facing the challenge of devising an Internet strategy that will bring their companies recognition and competitive advantage - by the Internet pioneers in the companies that have been there, including: Thomas Anderson of Millipore on marketing products worldwide on the Internet; Russ Jones of Digital Equipment Corporation on establishing a new business based entirely on Internet-related products and services; Gregory P. Gerdy of Dow Jones on publishing on the Internet; John 'Scooter' Morris of Genentech on using the inter Internet research and development tool; Steve L. Swenson of Lockheed martin on leveraging the Internet to manage information from both inside and outside the company; and more! The book also presents cost-benefit analyses and discusses critical issues such as staff training and secure commercial transactions.Using insights from false starts as well as successes - and including an indispensable Internet strategy audit that you can use right now to assess your company's current position and then formulate an Internet strategy for the future - "The Internet Strategy Handbook" provides an insider's view of what it takes to maximize the extraordinary power of the Internet for competitive advantage. If you are a manager evaluating the potential of the Internet for the first time, an executive seeking to gain more value from existing Internet connections, a consultant, an entrepreneur, or an Internet business user, you will refer to "The Internet Strategy Handbook" again and again. Its mix of strategic thinking, implementation advice, and model corporate applications will remain relevant long after the current Internet technical guides have become obsolete.