Growth Hacker TV Episodes 01 – 71

GHTV is an educational resource for founders and entrepreneurs that are trying to grow a startup. Building a product is the easy part, getting people to care and pay attention is not. We build startups too, and we know how difficult growth really is. Our apps have been written about in The Next Web, Read Write Web, Mashable, and more, but growing, retaining, engaging, and monetizing our user base was still an uphill battle. Growth is the reason startups fail. Growth is what GHTV is all about.

001 Eric Siu - Growth Lead - Treehouse
Episode 1 / Apr 26, 2013 / Length (0:30)
Eric Siu is an expert on SEO, and he leads growth at Treehouse, which brings affordable technology education to people everywhere, in order to help them achieve their dreams and change the world.

002 Mattan Griffel - Partner - GrowHack
Episode 2 / Apr 26, 2013 / Length (0:50)
Mattan is a Partner at GrowHack, the world's first growth hacking shop for startups based in New York City. He also teaches at General Assembly and is a NY Ambassador to the Sandbox Network, a collection of young leaders under 30.

003 Chris Rodriguez - Growth Lead - Speek
Episode 3 / Apr 26, 2013 / Length (0:51)
Chris is the growth lead for Speek, which is a super simple, visual and free conference calling. Use a personal link (i.e., speek.com/YourName), instead of a phone number and PIN for conference calls.

004 Georgiana Laudi - Director of Marketing - Unbounce
Episode 4 / Apr 26, 2013 / Length (0:44)
Georgiana is the Director of Marketing at Unbounce, which helps you build, publish & A/B test landing pages without I.T. so that you can Increase the ROI of your marketing campaigns.

005 Max Teitelbaum - Co-founder/COO - WhatRunsWhere
Episode 5 / Apr 26, 2013 / Length (0:22)
Max is the co-founder and COO of WhatRunsWhere, a competitive intelligence service for online media buying. We help online and mobile advertisers buy more intelligently, discover new traffic sources, and keep an eye on their competition.

006 Aaron Ginn - Growth Lead - Stumbleupon
Episode 6 / Apr 26, 2013 / Length (0:34)
Aaron applies his study of people and metaphysics to marketing, product development, and entrepreneurship. His approach is product driven, data inspired, and cross-disciplinary (philosophy and behavioral economics).

007 Neil Patel - Co-founder - Kissmetrics
Episode 7 / Apr 26, 2013 / Length (0:22)
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. He is also the co-founder of CrazyEgg, and writes a popular blog at Quick Sprout.

008 Brad Flora - CEO - Perfect Audience
Episode 8 / Apr 26, 2013 / Length (0:38)
Brad helps marketers use data to get more customers, profitably. Before Perfect Audience he ran the local news site, Windy Citizen and contributed to Slate.com and several other publications as a journalist.

009 Franco Varriano - Growth Lead - StartupPlays
Episode 9 / Apr 26, 2013 / Length (0:56)
Franco's particular expertise is in gaining the initial traction for a new product, and building it's early community of users. He is a proponent of social growth hacking.

010 Justin Roff-Marsh - Founder - Ballistix
Episode 10 / Apr 26, 2013 / Length (0:49)
Justin founded Ballistix, a management and marketing consultancy, specializing in Sales Process Engineering (SPE), which is a radical new approach to the resourcing and management of the sales process.

011 David Kadavy - author - Design for Hackers
Episode 11 / Apr 26, 2013 / Length (0:41)
David Kadavy is author of Design for Hackers: Reverse-Engineering Beauty. Prior to writing Design for Hackers, David founded the Design departments at two Silicon Valley startups, and freelanced for clients such as oDesk, PBworks, and UserVoice.

012 Sean Johnson - Partner - Digital Intent
Episode 12 / Apr 26, 2013 / Length (0:42)
Sean leads product development at Digital Intent, helping companies like Groupon, Follett & Sittercity. He started Jelly Chicago and the Chicago Growth Hackers Meetup, and he teaches at Northwestern's Kellogg School of Management.

013 Julian Farley - Founder - Zaragosa Marketing
Episode 13 / Apr 26, 2013 / Length (0:33)
Julian is the founder of Zaragoza Marketing, a company that specializes in mobile funnel optimization, email database management and retargeting/banner campaign optimization.

014 Anna Sawyer - Social Media Marketer - Trada
Episode 14 / Apr 26, 2013 / Length (0:42)
Anna is a Social Media/Marketer, Content Queen and Auteur for Trada. She invented spoken-word dubstep. is the co-creator of http://boniverotica.tumblr.com and curator of the Bad Art Museum Boulder.

015 Ilya Lichentenstein - Co-founder - MixRank
Episode 15 / Apr 26, 2013 / Length (1:5)
Ilya currently is working on MixRank, a Y Combinator backed company. He previously built a performance marketing company, and the one thing he knows best is how to get traffic fast.

016 Jesse Farmer - Co-founder - Dev Bootcamp
Episode 16 / Apr 26, 2013 / Length (0:47)
Jesse is a computer programmer and entrepreneur that has co-founded Dev Bootcamp and Everlane. He is an expert on virality and helped Everlane gain its early growth.

017 Gregory Ciotti - Marketing - Help Scout
Episode 17 / Apr 27, 2013 / Length (0:48)
Gregory is a content strategist who is obsessed with behavioral psychology. He's the marketing guy at Help Scout, the invisible email support software for solopreneurs & small business owners.

018 Emerson Spartz - Founder CEO - Spartz Inc
Episode 18 / Apr 27, 2013 / Length (0:41)
As the CEO of Spartz Inc, he runs one of the fastest-growing digital media publishers with 160 million page views per month. The Spartz Media Network includes eighteen websites including OMG Facts, GivesMeHope, and SmartphOWNED.

019 Alistair Croll - Author - Lean Analytics
Episode 19 / Apr 27, 2013 / Length (0:54)
Alistair is an analyst, writer, and startup accelerant. He likes Big Data, clouds, and the web. He is currently involved in Strata, Cloudconnect, Startupfest, YearOneLabs, Bitnorth, and Decibel.

020 Kyle Wild - Co-founder - Keen IO
Episode 20 / Apr 27, 2013 / Length (0:53)
Kyle is the co-founder and CEO of Keen IO, which helps app developers build custom analytics & data science features directly into their mobile apps and web dashboards. They help you build analytics into your business.

021 Joanna Wiebe - Founder - Copyhackers
Episode 21 / Apr 27, 2013 / Length (0:48)
For nearly a decade, Joanna has helped small businesses and ginormous companies write higher-converting web copy. She increases sign-ups / opt-ins. And she increases paid conversions & upgrades.

022 Chris Quigley - Co-founder - Viral Ad Network
Episode 22 / Apr 27, 2013 / Length (0:30)
Chris has founded a number of successful ventures including Delib (digital democracy), Rubber Republic (viral advertising), VAN (apps to help people make awesome shareable content), #KittenCamp, and aMap.

023 Mike McDerment - Co-founder - Freshbooks
Episode 23 / Apr 27, 2013 / Length (0:32)
Mike McDerment is the co-founder and CEO of FreshBooks, planet earth’s #1 cloud accounting specialist for small business owners. He is also the founder of the Mesh conference.

024 Dave Petrillo - Co-founder - Coffee Joulies
Episode 24 / Apr 27, 2013 / Length (0:39)
Dave is the co-founder of Coffee Joulies, a product that was one of the earliest success stories on Kickstarter. They also presented their product on the national TV show, Shark Tank, with Mark Cuban.

025 Thomas Schranz - Founder CEO - Blossom
Episode 25 / Apr 27, 2013 / Length (0:37)
Thomas is currently the CEO of Blossom. He previously built high traffic Facebook apps for Red Bull, Jim Beam & FIFA Soccer World Cup. He also relaunched Play.fm and studied Computer Science at Vienna Technical University.

026 Gagan Biyani - Founder - Growth Hacker Conference
Episode 26 / Apr 27, 2013 / Length (0:32)
Gagan is the co-founder of Udemy, a fast growing educational platform, and he is the founder of the Growth Hacker Conference, one of the few conferences centered on growth. He is also a growth consultant to startups.

027 Adam Berke - Co-founder and President - AdRoll
Episode 27 / Apr 27, 2013 / Length (0:39)
Adam is the co-founder and President of AdRoll, the internet's largest retargeting platform. Before joining AdRoll, Adam helped launch the CPL network at Aptimus, a publicly traded ad network acquired by the Apollo Group.

028 Gabe Zichermann - CEO - Gamification Corp
Episode 28 / Apr 27, 2013 / Length (0:38)
Gabe is the author of numerous books, a public speaker, a startup mentor, and a conference organizer, and each of these roles stem from his passion for gamification. He is recognized as a pioneer in the gamification industry.

029 Sunil Rajaraman - Co-founder CEO - Scripted
Episode 29 / Apr 27, 2013 / Length (0:28)
Sunil is the Co-founder and Chief Executive Officer of Scripted.com. He handles Scripted's inbound marketing efforts, and business development. Sunil has written for Techcrunch, Forbes, Gigaom, Fast Company and others.

030 Paul DeJoe - Co-founder CEO - Ecquire
Episode 30 / Apr 27, 2013 / Length (0:48)
Paul is the Co-founder and CEO of Ecquire, a product that helps you boost your sales productivity by allowing you to frictionlessly move your data into CRMs within your current workflow.

031 Mike Volpe - CMO - Hubspot
Episode 31 / Apr 27, 2013 / Length (0:40)
Mike was the 5th employee at HubSpot (which now has over 500 employees) and he currently serves as the CMO. Mike is an expert on inbound marketing, and he has built a scalable, inbound lead generation machine for HubSpot.

032 Nathan Zaru - Marketing Director - Koombea
Episode 32 / Apr 27, 2013 / Length (0:41)
Nathan runs Conductive Consulting which focuses on helping eCommerce and SaaS companies win customers, and he has recently been named the Marketing Director of Koombea, a high end design and development shop.

033 Chris Conrey - Founder - Levers
Episode 33 / Apr 27, 2013 / Length (0:47)
Chris is currently working at VUURR, specializing in Post Modern Sales and he also wrote the Post Modern Sales Manifesto. He is also the Founder of Levers and Connectalytics.

034 Jeff Titterton - CMO - 99designs
Episode 34 / Apr 27, 2013 / Length (0:48)
Jeff is the CMO of 99designs, the world's largest online graphic design marketplace. They connect passionate designers from around the globe with customers seeking quality, affordable design services.

035 Anne Ward - Co-founder - Circle Click
Episode 35 / Apr 27, 2013 / Length (0:30)
Anne is the Co-Founder and Managing Director of Circle Click, a marketing agency. She is also the creator of the MobileFOMO blog, which chronicles mobile marketing news and techniques.

036 Blake Commagere - Founder CEO - Mediaspike
Episode 36 / Apr 27, 2013 / Length (0:49)
Blake pioneered the social gaming category, creating some of the biggest apps on Facebook, with over 50 million users, like Vampires and Zombies. He also founded MediaSpike which is a marketplace for in game advertising.

037 Ken Zi Wang - Founder Growthathon
Episode 37 / Apr 27, 2013 / Length (0:32)
Ken is the founder of Growthathon, an event that brings together companies with growth hackers. It's a hackathon for growth experts. He is also the founder of Fandrop, a company that engineers virality.

038 Ben Yoskovitz - Author - Lean Analytics
Episode 38 / Apr 27, 2013 / Length (0:50)
Ben has been an entrepreneur for 15+ years, with some of his companies being sold or acquired, and he is also a founding partner at Year One Labs, a lean accelerator, and most recently he co-authored Lean Analytics with Alistair Croll.

039 Andrei Marinescu - Former Growth Lead - Hulu
Episode 39 / Apr 27, 2013 / Length (0:44)
Andrei was previously the CMO at Viddy, and he was the VP of Marketing at MOG. He was also in charge of customer acquisition at Hulu where he helped them grow to 3 million customers.

040 Elliot Shmukler - Former Growth Lead - LinkedIn
Episode 40 / Apr 27, 2013 / Length (0:45)
Elliot is currently the VP of Product & Growth at Wealthfront, and he previously served as the Senior Director of Product Management at LinkedIn where he led growth and helped LinkedIn go from 20-200 million users.

041 Justin Winter - Founder CEO - Diamond Candles
Episode 41 / Apr 27, 2013 / Length (0:45)
Justin has created a physical product with a very strong digital presence. Their Facebook page has over 250k likes, and their YouTube videos have received millions of views. He has a deep understanding of product virality.

042 Ivan Kirigin - Former Growth Hacker - Dropbox
Episode 42 / Apr 27, 2013 / Length (0:40)
van was a driving force behind DropBox's 12x growth during his time there. Previously, he was the co-founder of TipJoy, and he also worked at Facebook in commerce. He is currently working on a stealth startup.

043 Joe Stump - Founder - Sprintly
Episode 43 / Apr 27, 2013 / Length (0:45)
Joe is a serial entrepreneur, co-founding Sprintly, SimpleGeo, and attachments.me. He teaches online classes on growth hacking for The Next Web, and he is an advisor at PIE and Upstart Labs.

044 Kevin Hale - Senior Product Manager - SurveyMonkey
Episode 44 / Apr 27, 2013 / Length (0:36)
Kevin is a Senior Product Manager at Survey Monkey, which acquired his startup, Wufoo. Currently, Wufoo has over a million users, yet they took very little venture capital financing and focused obsessively on the product and support.

045 David Lieb - Co-founder - Bump
Episode 45 / Apr 27, 2013 / Length (0:35)
David is the co-founder and CEO of Bump, which has acquired over 160 million users. He is an expert on low friction distribution techniques and low cognitive overhead within products. Bump Labs has also produced Bump Pay and Flock.

046 Siqi Chen - CEO - Hey Inc
Episode 46 / Apr 27, 2013 / Length (0:34)
Siqi was the founder of Serious Business, which was acquired by Zynga. At Zynga he served as the product manager, and he is now working on his new startup, Hey, Inc. He is an expert in virality, successfully growing products to millions of users.

047 Geddes Munson - Solutions Architect - Mixpanel
Episode 47 / Apr 27, 2013 / Length (0:38)
Geddes helps customers get the most out of Mixpanel, one of the most powerful analytics tools that startups have at their disposal. He has a deep understanding of tracking metrics and acting upon metrics.

048 Ash Maurya - Author - Running Lean
Episode 48 / Apr 27, 2013 / Length (0:43)
Ash has been an entrepreneur for more than a decade, and throughout that time he has been in search of a better, faster way for building successful products. He is the author of "Running Lean: Iterate from Plan A to a Plan That Works"

049 Brian Balfour - EIR - Trinity Ventures
Episode 49 / Apr 27, 2013 / Length (0:40)
Brian has been a co-founder of 4 companies in the past 10 years, 2 VC backed, 1 angel backed, 1 bootstrapped. 2 acquired, 1 shut down, 1 TBD. He blogs about entrepreneurship, customer/user acquisition, and product development.

050 James Currier - Co-founder - Iron Pearl
Episode 50 / Apr 27, 2013 / Length (0:35)
James is an expert on virality and now he is focusing on IronPearl, a start up in Palo Alto, CA, building software tools and methodologies to empower Growth 2.0.

051 Dan Martell - Founder - Clarity.fm
Episode 51 / Apr 27, 2013 / Length (0:39)
Dan is an investor. a serial entrepreneur, and the founder of Clarity.fm, a startup that allows you to connect with experts so that you can make faster and better decisions to grow your business. Dan is an expert on product growth hacking.

052 Stuart MacDonald - Former CEO - Expedia
Episode 52 / May 15, 2013 / Length (0:49)
Stuart was the former CMO of Freshbooks, and previous to that he was the CMO of Expedia and the founder of Expedia.ca. He also runs the Mesh Conference, which gathers together leading thinkers and talented innovators who have done great digital work.

053 Jeremy Liew - Partner - Lightspeed Ventures
Episode 53 / May 15, 2013 / Length (0:40)
Jeremy is a Partner at Lightspeed Venture Partners. He has a particular interest in massive-scale social media, commerce, gaming, financial services, and methods for increasing monetization. He was named to Forbes’ Midas List in 2011 and 2012.

054 Kevin Hartz - Co-Founder CEO - Eventbrite
Episode 54 / May 15, 2013 / Length (0:25)
Kevin Hartz is Co-Founder & CEO of Eventbrite, a company that enables event creation, promotion, and ticket sales. Kevin was previously Co-Founder and CEO of Xoom Corporation, an international money transfer company, servicing more than 30 countries worldwide.

055 Chris Keller - Founder - FollowUp.cc
Episode 55 / May 15, 2013 / Length (0:42)
FollowUp was the solution to an entrepreneur's emailing grievances. In Chris' daily operations running a business, he often found himself emailing people and then posting a reminder on his calendar to email that person again if they didn't respond in due time.

056 Ruben Gamez - Founder - Bidsketch
Episode 56 / May 15, 2013 / Length (0:51)
Ruben bootstrapped Bidsketch while working full time and was quickly able to grow it into a profitable business. Bidsketch has helped over 1,000 paying customers win millions of dollars in new business and save thousands of hours in the process.

057 Josh Elman - Former Growth Lead - Twitter
Episode 57 / May 15, 2013 / Length (0:34)
Josh is currently a principal at Greylock, but previously he was the product lead for growth at Twitter and grew their active user base by 10x. He was also at Facebook and led the launch of Facebook Connect, and he was at LinkedIn as an early member of the growth team.

058 Greg Tseng - Co-founder CEO - Tagged
Episode 58 / May 15, 2013 / Length (0:39)
Greg is the co-founder of Tagged and Hi5, companies that have acquired over 300 million users combined. He is an expert on viral loops and viral marketing, and he is an advisor to some of the largest names in the valley.

059 Dave Zohrob - Co-founder CEO - Lookmark
Episode 59 / May 22, 2013 / Length (0:29)
Dave Zohrob is the CEO & Co-founder of Lookmark. Formerly he was a Venture Hacker at AngelList; founder/hacker at Megatasty, Soy Division; web developer at HOTorNOT; and a developer at Microsoft.

060 Rob Walling - Serial Entrepreneur
Episode 60 / May 23, 2013 / Length (0:32)
Rob has been building web applications professionally for 12 years, and has worked as a consultant, a freelance developer, the development manager for the City of Pasadena, and a team lead for the world’s largest prepaid credit card company. Rob lives and works in Fresno, California.

061 Ryan Graves - Global Operations - Uber
Episode 61 / Jun 04, 2013 / Length (0:35)
Ryan is the Head of Global Operations for Uber Technologies Inc. He’s helped build the company from 1 to 280+ employees by driving operations, strategy, and international expansion.

062 Cooper Marcus - Business Development - New Relic
Episode 62 / Jun 05, 2013 / Length (0:49)
Cooper Marcus is in Business Development for Platform at New Relic. He previously grew Wishery through B2B app marketplaces, and he eventually sold Wishery before joining New Relic.

063 Eric Vishria - CEO - Rockmelt
Episode 63 / Jun 06, 2013 / Length (0:37)
Eric is the Co-founder and CEO of RockMelt, which got started in 2009 with a simple vision: make exploring the Web faster and more fun. The majority of computer time is in the browser. In fact, the only activity people do more than browse the Web is sleep.

064 Archie Abrams - Direct for Growth - Udemy
Episode 64 / Jun 06, 2013 / Length (0:55)
Archie is the Director of Growth at Udemy, and he is an expert at data analysis, PPC, SEO, viral acquisition, email marketing, A/B testing, and copywriting.

065 Brad Feld - CoFounder - Techstars
Episode 65 / Jun 06, 2013 / Length (0:50)
Brad has been an early stage investor and entrepreneur for over twenty years. Prior to co-founding Foundry Group, he co-founded Mobius Venture Capital and, prior to that, founded Intensity Ventures. Brad is also a co-founder of TechStars.

066 Nabeel Hyatt - Venture Partner - Spark Capital
Episode 66 / Jun 06, 2013 / Length (0:50)
Nabeel is a Venture Partner at Spark Capital. Prior to joining Spark, Nabeel spent 15 years as a startup founder, CEO and head of product at the confluence of design and technology.

067 Michelle Sun - Growth Lead - Buffer
Episode 67 / Jun 28, 2013 / Length (0:30)
Michelle is the Growth Lead at Buffer, and in this interview she talks about converting free users to paying users and why Buffer has been so successful at it. We also discuss what it looks like for Buffer as they follow Sean Ellis' Growth Pyramid.

068 Zack Onisko - VP Growth - Creative Market
Episode 68 / Jun 28, 2013 / Length (0:50)
Zack is the VP of Growth at Creative Market, but he's had quite a career working for fast growing startups. In this episode he talks about the dark side of scaling fast, how he utilizes A/B tests, the role of KPIs, and what he is currently doing to grow Creative Market.

069 Travis Ketchum - Founder - Contest Domination
Episode 69 / Jun 28, 2013 / Length (0:50)
Travis is the founder of Contest Domination, which uses contests to grow your email list. In this episode Travis teaches us the right way to run a contest, including what to give away, how long to run it for, and how to promote it.

070 Linda Tong - Former Product Marketer - Google
Episode 70 / Jun 28, 2013 / Length (0:49)
Linda was a part of the small team that launched the Chrome web browser and the Android operating system. In this episode she talks about the growth of those products, and she gives mobile app makers user acquisition advice.

071 Matt Berman - Distribution Hacker - 500 Startups
Matt is a distribution hacker for 500 Startups, and he specializes in paid customer acquisition, especially on Facebook. He helps a number of the companies in 500 Startups and in this interview he gives us the same acquisition advice that he gives them.

Name Product: Growth Hacker TV Episodes 01 – 71
Sale Page: https://www.growthhacker.tv

What is Growth Hacker TV?
GHTV is an educational resource for founders and entrepreneurs that are trying to grow a startup. Building a product is the easy part, getting people to care and pay attention is not. We build startups too, and we know how difficult growth really is. Our apps have been written about in The Next Web, Read Write Web, Mashable, and more, but growing, retaining, engaging, and monetizing our user base was still an uphill battle. Growth is the reason startups fail. Growth is what GHTV is all about.

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Exposing the Truth About Growth
There are very few people in the world that really understand how startups grow. Have you grown a product to millions of users? Yeah, me neither. Luckily, the people that come on Growth Hacker TV have. We have guests from the largest names in the business (Facebook, DropBox, Hulu, LinkedIn, Expedia…well, you get the picture), and we get them to expose the truth about growth. They tell us how they grew their startups at different stages, giving us high level advice on how to think about growth, and specific actionable tactics that worked for them. Imagine having an hour long consultation with one of the brightest minds concerning growth. That’s what you get to do with GHTV, over and over again. We already have over 50 episodes and we’re adding multiple new episodes each week.

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What is Growth Hacking?
Growth Hacking has various (and sometimes controversial) definitions. To some people growth hacking is a very narrow and specific skillset related to coding product features that promote retention and sharing. To others, growth hacking is broader, encompassing A/B testing, copywriting, cohort analysis and similar exercises. To some, growth hacking is broader still, and is considered to be anything related to startup growth including pay-per-click, public relations, and other growth mechanisms. Everyone agrees that growth hacking is data-driven. Everyone agrees that growth hacking is different than traditional marketing. But people love to argue about the details of it…

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Therefore, Growth Hacker TV doesn’t take a religious stance on what growth hacking is, but instead we offer you insights from the world of startup growth that would fall into all three of the definitions listed above. The ultimate goal of Growth Hacker TV is to help you grow your startup, and if that means interviewing guests that help you grow in a way that falls outside of your definition, we would rather do that than refuse to give you advice that could change the trajectory of your startup.

Who should watch Growth Hacker TV?
Founders / Entrepreneurs
Venture Capitalists
Chief Marketing Officers
Directors of Marketing
Growth Leads
Growth Engineers
Growth Hackers
Incubators / Accelerators
Designers / UI+UX Experts
Startup Engineers
Product Managers
Data Scientist
Or anyone trying to grow a startup.

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Will Growth Hacker TV actually help my product?
Honestly, probably not. Sure the content is awesome. The advice is solid. The problem is that you are probably too lazy to actually execute on what our guests are teaching. If you are willing to do the hard work required to grow your startup, then yes, GHTV will be a resource unlike anything you currently have access to. Growth is not easy. GHTV will never act like it is, but this is a resource that can propel you forward if you’re the right kind of person.

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