Nicely Said: Writing for the Web with Style and Purpose
Nicole Fenton, Kate Kiefer Lee, "Nicely Said: Writing for the Web with Style and Purpose"
ISBN: 0321988191 | 2014 | EPUB/MOBI | 192 pages | 529 KB/715 KB
A down-to-earth guide to writing clear and friendly content
Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals.
Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.
Topics:
Write marketing copy, interface flows, blog posts, legal policies, and emails
Develop behind-the-scenes documents like mission statements, survey questions, and project briefs
Find your voice and adapt your tone for the situation
Build trust and fostering relationships with readers
Make a simple style guide