Retail Product Management Buying and Merchandising

There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing.
With a concise and highly practical approach, the book has been updated to include the most up-to-date theory, case examples and resources as well as new chapters on product range and promotional activity, specific product management challenges, category management and the use of new technology in retailing.
Taking an integrated approach that incorporates established theory, contemporary commercial practice, examples and case studies, this accessibly written textbook is key reading for all students in the area.
Review:
This text will be of great value to a wide range of retail courses… indeed, it is like having a series of guest speakers from industry explaining their role and responsibilities. Moreover, this text moves at a cracking pace which belies its importance and usefulness. This must-buy, essential reading, is eminently accessible.
- Journal of Fashion Marketing and Management