Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd edtion
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd edtion
by Neil G. Kotler, Philip Kotler, Wendy I. Kotler
English | 2008 | ISBN: 0787996912 | 544 pages | PDF | 3.83 MB
by Neil G. Kotler, Philip Kotler, Wendy I. Kotler
English | 2008 | ISBN: 0787996912 | 544 pages | PDF | 3.83 MB
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to
- Define the exchange process between a museum's offerings and consumer value
- Differentiate a museum and communicate its unique value in a competitive marketplace
- Find, create, and retain consumers and convert visitors to members and members to volunteers and donors
- Plan strategically and maximize marketing's value
- Achieve financial stability
- Develop a consumer-centered museum
Please No mirrors.