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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Posted By: sivdhan09
Date: 2 Jul 2010 11:04:33
Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Palgrave Macmillan | October-28-2008 | ISBN: 0230543146 | 256 pages | PDF | 1.3MB

This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.


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