99 Cows by Seth Godin

Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it." Randall Rothenberg, AD AGE "Purple Cow is great inspiration for marketers who have the guts to make real changes and real impact!" Amy Curtis, Jet Blue 99 examples of Seth Godin's PURPLE COW philosophy, sort of the sequel to his bestselling Purple Cow book. By finding the edges, by becoming remarkable, organizations win. Invest in cool stuff, not advertising.

Seth Godin is a NEW YORK TIMES bestselling author, a renowned public speaker and an agent of change. The author of "Permission Marketing" (an Amazon bestseller for more than a year) and "Unleashing the Ideavirus" (the bestselling e-book ever written), Godin's most recent book is called "Purple Cow." His projects have been featured in THE WALL STREET JOURNAL, FORBES, THE GUARDIAN, CNN, FORTUNE, INSIDE, and sold in countries around the world. BUSINESS WEEK called him, “The ultimate entrepreneur for the information age,” while PROMO named Godin, "the Prime Minister of Permission Marketing." Seth Godin started the very first online direct marketing company (Yoyodyne). Now he writes and speaks full-time.