Tags
Language
Tags
March 2024
Su Mo Tu We Th Fr Sa
25 26 27 28 29 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6

Advertising as Multilingual Communication

Posted By: alt_f4
Advertising as Multilingual Communication

Advertising as Multilingual Communication by Helen Kelly-Holmes
English | Jan. 15, 2009 | ISBN: 0230217060 | 221 Pages | PDF | 1 MB

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that ap