Advertising as Multilingual Communication by Helen Kelly-Holmes
English | Jan. 15, 2009 | ISBN: 0230217060 | 221 Pages | PDF | 1 MB
English | Jan. 15, 2009 | ISBN: 0230217060 | 221 Pages | PDF | 1 MB
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that ap