Connective Branding: Building Brand Equity in a Demanding World by Claudia Fisher
English | Dec. 15, 2008 | ISBN: 0470512407 | 380 Pages | PDF | MB
English | Dec. 15, 2008 | ISBN: 0470512407 | 380 Pages | PDF | MB
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both.