Persuasion Equation: The Subtle Science of Getting Your Way
Persuasion Equation: The Subtle Science of Getting Your Way by Rodgers
English | 1 May 2015 | ISBN: 0814434177 | 240 Pages | EPUB/PDF (True) | 2.78 MB
English | 1 May 2015 | ISBN: 0814434177 | 240 Pages | EPUB/PDF (True) | 2.78 MB
How do you get people to see things your way? Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.
Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say “yes” and learn how to:
Radiate an aura of expertise
Win trust and leverage credibility
Build a business case that appeals to both heart and mind
Adapt for personality, gender, and generational differences
Use language strategically
Perfect the five-step persuasion process
Generate group buy-in
Master organizational politics
From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.