Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
Thorsten Staake, Elgar Fleisch "Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox"
Springer | 2008-05-27 | ISBN: 3540769463 | 232 pages | PDF | 1,2 MB
Springer | 2008-05-27 | ISBN: 3540769463 | 232 pages | PDF | 1,2 MB
This book provides the know-how that is required to successfully respond to counterfeit trade. It constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. The book thereby aids the definition and implementation of market monitoring, reaction, and prevention strategies. Key benefits are the unbiased analysis of the supply- and demand-side of the illicit market, the strong focus on assisting practitioners to deal with the challenge, as well as the high standard of research that supports the presented findings.
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