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The Product Manager's Handbook by Linda Gorchels [Repost]

Posted By: Free butterfly
Date: 24 Jul 2015 17:38:27
The Product Manager's Handbook by Linda Gorchels [Repost]

The Product Manager's Handbook : The Complete Product Management Resource by Linda Gorchels
English | June 1, 2000 | ISBN: 0658001353 | 304 Pages | PDF | 1 MB

The Product Manager's Handbook is the essential guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer horizontal, team-driven decision-making structures.

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