Tags
Language
Tags
March 2024
Su Mo Tu We Th Fr Sa
25 26 27 28 29 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6

The Complete Idiot's Guide to Brand Management [Repost]

Posted By: Free butterfly
The Complete Idiot's Guide to Brand Management [Repost]

The Complete Idiot's Guide to Brand Management by Patricia F. Nicolino
English | 8 Dec. 2000 | ISBN: 0028639928 | 355 Pages | PDF | 29 MB

Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.