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The Culture Wars: How American and Japanese Businesses have Outperformed Europe's and why the Future will be Different

Posted By: ChrisRedfield
The Culture Wars: How American and Japanese Businesses have Outperformed Europe's and why the Future will be Different

John Viney - The Culture Wars: How American and Japanese Businesses have Outperformed Europe's and why the Future will be Different
Published: 2001-03-20 | ISBN: 1900961253 | PDF | 252 pages | 1 MB


The Culture Wars As the world divides inexorably into three trading blocs -the USA, Asia and Europe - an intense battle for industrial supremacy is developing. The weapons are business cultures, leadership styles and organizational structures. The received wisdom is that, for Europe, the battle is already lost leaving Asia and America to divide the spoils. The Culture Wars explodes this myth by demonstrating that Europe, far from being the underdog, has real potential to compete and in many instances out-compete the other two trading blocs. But this will only happen if individual countries put national autonomy second to the creation of a world-beating business culture. Europe has some formidable opponents. Asia has the cultural dynamism, the energy and entrepreneurial drive to be the pre-eminent super business region. Then there is America. Until now Americans have had the business world largely to themselves. Now with Asia on the march and Europe focused on regeneration America may find the stage too crowded. There is still all to play for. Europe has no time to lose. The Culture Wars offers radical new insight into the biggest business issue of the new millennium - who will win and who will lose the battle for global trade.