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International Direct Marketing: Principles, Best Practices, Marketing Facts by Manfred Krafft [Repost]
![International Direct Marketing: Principles, Best Practices, Marketing Facts by Manfred Krafft [Repost]](https://pixhost.icu/avaxhome/b7/96/001b96b7.jpeg)
International Direct Marketing: Principles, Best Practices, Marketing Facts by Manfred Krafft
English | Dec 6, 2007 | ISBN: 3540396314 | 315 Pages | PDF | 19 MB
English | Dec 6, 2007 | ISBN: 3540396314 | 315 Pages | PDF | 19 MB
Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication.