The Referral Engine: Teaching Your Business to Market Itself (repost)
John Jantsch, "The Referral Engine: Teaching Your Business to Market Itself"
English | 2010-05-13 | ISBN: 1591843111 | 251 pages | PDF | 2 mb
English | 2010-05-13 | ISBN: 1591843111 | 251 pages | PDF | 2 mb
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.