Winning Behavior - What the Smartest, Most Successful Companies Do Differently by Bacon
English | 1 July 2003 | ISBN: 0814471633 | 352 Pages | CHM | 17 MB
English | 1 July 2003 | ISBN: 0814471633 | 352 Pages | CHM | 17 MB
"Winning Behavior" gives companies a new way to increase business: by "outbehaving" rivals so that customers see a positive behavioral difference at every customer touchpoint - from product development and branding to bids and proposals, service, and much more. It is this company-wide Behavioral Differentiation that breeds lasting customer loyalty by allowing any company to distinguish itself from competitors in a tough, crowded market.