Origination: The Geographies of Brands and Branding
Andy Pike, "Origination: The Geographies of Brands and Branding"
2015 | ISBN-10: 1118556402 | 248 pages | PDF | 14 MB
2015 | ISBN-10: 1118556402 | 248 pages | PDF | 14 MB
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.
Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
Challenges current interpretations of brands as vehicles of homogenization in globalization
Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under–researched geographical differentiation of commodity brands and branding
Presents innovative new research and analysis of the socio–spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
Forges strong new connections between political and cultural economy approaches within geography
Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places