The Get-Started Guide to E-Commerce : Getting Online * Creating Successful Web sites * Order Fulfillment * Getting Noticed
The Get-Started Guide to E-Commerce : Getting Online * Creating Successful Web sites * Order Fulfillment * Getting Noticed
Publisher: AMACOM | pages: 256 | 2001 | ISBN: 081447117X | CHM | 16 mb
Publisher: AMACOM | pages: 256 | 2001 | ISBN: 081447117X | CHM | 16 mb
The greatest strength of this solid e-commerce guide is that Zilliox, a technical writer, provides context alongside the basics. She recommends soliciting customer input about one's Web site, keeping the site simple, marketing via e-mail whenever possible and, regarding content, "when in doubt, leave it out." A comprehensive glossary also makes this a valuable starting point for small business owners and managers.