Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge (repost)
Innovation by Design: What It Takes to Keep Your Company on the Cutting Edge
AMACOM | 2002 | ISBN: 0814406963 | Pages: 320 | PDF | 1.25 MB
AMACOM | 2002 | ISBN: 0814406963 | Pages: 320 | PDF | 1.25 MB
Executives in all industries prize innovation as a key ingredient in market relevance, brand awareness, and bottom-line growth. Too often, though, innovation is relegated to traditional cradles of creativity like R & D and marketing. Now this important new book shows how innovation can be a boon not just to a company's product line, but to every facet of its business.