Michelle Cook, Curtis W. Cook - Competitive Intelligence
Kogan Page | 2000 | ISBN: 0749433124 | 263 pages | PDF | 12,7 MB
Kogan Page | 2000 | ISBN: 0749433124 | 263 pages | PDF | 12,7 MB
A practical approach to cultivating intelligence in an organization in order to foster successful competition. Provides a guide to sources of information such as those from the government and online sources, showing how to use information to the best possible advantage.