Tags
Language
Tags
April 2024
Su Mo Tu We Th Fr Sa
31 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 1 2 3 4

The Macintosh Way (repost)

Posted By: interes
The Macintosh Way (repost)

The Macintosh Way by Guy Kawasaki
English | August 1989 | ISBN-10: 0673461750 | 209 pages | PDF | 10.3 Mb

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.