The Macintosh Way by Guy Kawasaki
English | August 1989 | ISBN-10: 0673461750 | 209 pages | PDF | 10.3 Mb
English | August 1989 | ISBN-10: 0673461750 | 209 pages | PDF | 10.3 Mb
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.