Tags
Language
Tags
March 2024
Su Mo Tu We Th Fr Sa
25 26 27 28 29 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6

Creative Strategy in Advertising, 9 edition

Posted By: tot167
Creative Strategy in Advertising, 9 edition

Bonnie L. Drewniany, A. Jerome Jewler, "Creative Strategy in Advertising, 9 edition"
W..sworth P–shing | 2007 | ISBN: 0495095699 | 352 pages | PDF | 10,8 MB

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Download





Checked this PDF with Foxit reader (opens without problems)