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International Strategic Marketing: A European Perspective (repost)

Posted By: Veslefrikk
Date: 28 Jan 2015 11:29:51
International Strategic Marketing: A European Perspective (repost)

J.B. McCall, Marilyn Stone "International Strategic Marketing: A European Perspective"
Routledge | 2004-04-15 | ISBN: 0415314178 | 432 pages | PDF | 1 MB

A new leading textbook on international marketing, this comprehensive text provides an in-depth appreciation of the theory and practice of its subject from a European perspective, while considering the role of Europe within global marketing.

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