Content Strategy for the Web, 2nd Edition
Content Strategy for the Web, 2nd Edition By Kristina Halvorson, Melissa Rach
2012 | 216 Pages | ISBN: 0321808304 | EPUB + PDF | 4 MB + 5 MB
2012 | 216 Pages | ISBN: 0321808304 | EPUB + PDF | 4 MB + 5 MB
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.