Thomas H. Becker, "Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets"
English | 2010 | ISBN: 0313383812 | 280 pages | PDF | 1 MB
English | 2010 | ISBN: 0313383812 | 280 pages | PDF | 1 MB
Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers.