The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
The Network Is Your Customer: Five Strategies to Thrive in a Digital Age By David L. Rogers
Publisher: Ya.,.le Univ[ersi]ty P[res]s 2011 | 336 Pages | ISBN: 0300165870 | PDF | 2 MB
Publisher: Ya.,.le Univ[ersi]ty P[res]s 2011 | 336 Pages | ISBN: 0300165870 | PDF | 2 MB
With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies—from smartphones to social networks—connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies—strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: Rogers explains these five strategies with over 100 cases from every type and size of business—from shoes to news, and software to healthcare. In The Network Is Your Customer, he shows: The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives—whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.
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