Designing for Growth: A Design Thinking Toolkit for Managers
English | ISBN: 0231158386 | 2011 | 248 pages | EPUB | 1,4 MB
English | ISBN: 0231158386 | 2011 | 248 pages | EPUB | 1,4 MB
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.