Marketing Communication: New Approaches, Technologies, and Styles (repost)
Marketing Communication: New Approaches, Technologies, and Styles
Oxford University Press | 2006 | ISBN: 0199276951 | Pages: 320 | PDF | 1.46 MB
Oxford University Press | 2006 | ISBN: 0199276951 | Pages: 320 | PDF | 1.46 MB
Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic.