The Apple Way: 12 Management Lessons from the World's Most Innovative Company
Jeffrey Cruikshank, "The Apple Way: 12 Management Lessons from the World's Most Innovative Company"
McGraw-Hill | ISBN 1933309253 | 2006 | PDF | 206 pages | 0.85 Mb
Apple's stock has increased in value an unprecedented 250 percent in the past year, and a two-for-one split was announced in February 2005. More than 10 million iPods have sold, putting Apple at the forefront of the digital music revolution. This book is filled with real-world examples of Apple's phenomenally successful management principles. It is written by the bestselling author of several Harvard Business School Press titles.