"Strategic Management" by Neil Ritson

This free textbook introduces the reader to the different approaches and schools within strategic thinking as well as the tools used to investigate the strategic environment surrounding a business

Contents
1 Introduction
2 The Basis of Strategy: Structure
2.1 Introduction –definition ‘Structure’ is the allocation and control of work tasks
2.2 Functional Structure
2.3 Divisional structure
2.4 Product structure
2.5 Geographical structure
2.6 Matrix structure
2.7 Complex forms of organisation
3 The Levels and Formulation of Strategy
3.1 Introduction - definition
3.2 Process of strategy
3.3 Levels of strategy
3.4 Types of Strategy
3.5 Other Types of Strategic formulation
4 Schools of Strategy
4.1 Introduction - Definition - there are three ‘schools’ of strategy
4.2 The ‘planning’ school
4.3 The ‘positional’ school
4.4 The ‘resource based’ school
4.5 Key points
5 Stakeholder Theory
5.1 Introduction – definition of Stakeholders
5.2 Explanation
5.3 External stakeholders
6 External Analysis
6.1 Introduction – Definition: External Analysis
6.2 Explanation
7 Internal Analysis
7.1 Introduction and Definition of The Value Chain
7.2 Explanation
7.3 Definition: margin
7.4 Examples:
7.5 The Human resource audit
7.6 Culture:
8 SWOT Analysis
8.1 Introduction SWOT Analysis -definition
8.2 Explanation
9 Generic Strategy
9.1 Introduction: Definition
9.2 Explanation
9.3 Key Points
10 Strategy Implementation
10.2 Contingency view
10.3 Managing change
10.4 Lewin’s (1951) Force Field analysis
References

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