"Strategic Management" by Neil Ritson
"Strategic Management" by Neil Ritson
Second Edition
NeRi, BoBoCoAE | 2013 | ISBN: 8740305067 9788740305067 | 117 pages | PDF | 12 MB
Second Edition
NeRi, BoBoCoAE | 2013 | ISBN: 8740305067 9788740305067 | 117 pages | PDF | 12 MB
This book introduces the reader to the different approaches and schools within strategic thinking as well as the tools used to investigate the strategic environment surrounding a business. This compendium provides a comprehensive overview of the most important topics covered in a strategict course at the Bachelor, Masters or MBA level.
This compendium is designed such that it follows the structure of a typical strategy course.
Throughout this compendium theory is supplemented with examples and illustrations.
Brief Contents
1. Introduction
2. Why Strategy?
3. The Formulation of Strategy
4. Schools of strategy
5. Levels of strategy
6. Process of strategy
7. Types of Strategy
8. Stakeholder theory
9. External Analysis
10. Internal Analysis
11. Integration
12. Human resources management HRM
13. Culture
14. SWOT Analysis
15. Generic Strategy
16. Managing change
17. Growth and Decline
18. Globalization and International Strategy
19. The Basis of Strategy: Structure
20. References
with TOC BookMarkLinks