The Regional Multinationals: MNEs and 'Global' Strategic Management
Alan M. Rugman, "The Regional Multinationals: MNEs and 'Global' Strategic Management"
Cambridge University Press | 2005 | ISBN: 0521842654 | 288 pages | PDF | 1,3 MB
Cambridge University Press | 2005 | ISBN: 0521842654 | 288 pages | PDF | 1,3 MB
Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.
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