Content Analysis: An Introduction to Its Methodology by Klaus H. Krippendorff
Content Analysis: An Introduction to Its Methodology by Klaus H. Krippendorff
English | 19 Feb. 2004 | ISBN: 0761915451, 0761915443 | 440 Pages | PDF | 11 MB
English | 19 Feb. 2004 | ISBN: 0761915451, 0761915443 | 440 Pages | PDF | 11 MB
Two decades ago, content analysis was largely known in journalism and communication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research – a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.