Paul R. Gamble, Alan Tapp, Anthony Marsella “Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line"
Kogan Page | 2005-07-01 | ISBN: 0749443855 | 308 pages | PDF | 1,7 MB
Kogan Page | 2005-07-01 | ISBN: 0749443855 | 308 pages | PDF | 1,7 MB
Based on the experience of IBM and its leading business partners in transforming themselves and their clients