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Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line

Posted By: tot167
Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line

Paul R. Gamble, Alan Tapp, Anthony Marsella “Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line"
Kogan Page | 2005-07-01 | ISBN: 0749443855 | 308 pages | PDF | 1,7 MB

Based on the experience of IBM and its leading business partners in transforming themselves and their clients