Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)
2006 | ISBN: 8120327993, 0131457578 | English | 816 pages | PDF | 94 MB
2006 | ISBN: 8120327993, 0131457578 | English | 816 pages | PDF | 94 MB
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.