Lead Markets in Age-Based Innovations

by Nils Levsen (Author)

From the Back Cover
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.

Contents
Early Adoption Patterns and Lead Markets of Selected Age-Based Innovations
Analysis of Lead Market Candidate Countries Based on Extant Theory
Market Participant Study
Age-Specialized Innovations: Stakeholder Structure and Implications

Target Groups
Researchers and students of innovation management, technology management, sociology, and gerontology
Executives of product development

About the Author
Nils Levsen has been working at the Institute of Technology and Innovation Management at the Technical University of Hamburg-Harburg and examines the international diffusion of innovations.

Content Level » Research

Keywords » Age-Specialized Innovations - Early adoption of innovations - Extant Theory - Lead Market Theory - Product and service innovations - Stakeholder Structure

Related subjects » Management